Founded by Alexander Glavatsky-YEADON and Shivang Jhunjhnuwala in 2020 as a joke on a watsapp group chat. The gallery went from being a mere meme by two young faced fresh grades, to a disruption to the art industry in Hong Kong. Catching headlines in the New York Times to collaborating with brands like Louis Vuitton and Marshall. Everything from creative direction to new age digital marking to art curation, art installation to website design to every print material produced by the gallery.